OUR WORK

Golf Shoes Launch Campaign

THE EXECUTION

GRAPE PR & Consulting successfully carried out the launching campaign for ROCKPORT’s golf shoes.
 
GRAPE designed a special package to enhance the appeal of ROCKPORT golf shoes, complemented by free customer gifts and engaging 3D videos. The launch video for ROCKPORT golf shoes garnered a wide exposure of over 10 million views through targeted advertisements on platforms like YouTube, Naver BAND, Instagram, and Kakao Moments. This video was positively appraised for its clear and intuitive presentation of the products' design and features.
 
Additionally, a collaboration video featuring a prominent golf YouTuber accumulated over a million views and received positive feedback from golf fans. Furthermore, GRAPE facilitated the creation of more than 200 positive reviews across various social media channels by sending special gifts to numerous celebrities and influencers.
 
Through this campaign, GRAPE established a distinctive identity for ROCKPORT golf shoes as 'comfortable spike-less golf footwear,' effectively boosting consumer interest and enhancing awareness of the new products.