OUR WORK

SNS Channel Management & Digital Campaigns

THE EXECUTION

GRAPE PR & Consulting has been managing the official Instagram channel (@rockportkorea) for ROCKPORT Korea, a well-known global brand specializing in comfortable footwear.
 
By utilizing social media channels and employing a carefully crafted combination of media that highlights the distinct qualities of the content, GRAPE has notably boosted the exposure of ROCKPORT products and attracted a significant number of new followers within a span of 6 months. Additionally, GRAPE is steadily enhancing the involvement of the primary target audience by creating and sharing content lookbooks that successfully convey the brand's and product's value.
 
Furthermore, GRAPE organized beta-tester groups within Mom Cafés as a marketing strategy targeting moms in Yeongnam province, and through multiple contents posted at online local communities, successfully created significant impacts 7 times bigger than the headcount of operating personnel, while also pitching the Rockport brand and raising store awareness in Yeongnam area through Daegu/Busan store promotion.