OUR WORK

Influencer Marketing

THE EXECUTION

GRAPE PR & Consulting has employed diverse influencer-driven marketing strategies to boost awareness of the premium baby products brand 'Stokke' among MZ generation parents and to highlight the brand's steady sellers.
 
Through the 'EAT-PLAY-LEARN campaign,' GRAPE promoted the baby chair model 'Tripp Trapp' as a play-education chair for correct postures, producing educational videos delivering useful toddler education tips and correct postures, featuring toddler education experts and orthopedic specialists. Additionally, GRAPE conducted a campaign for the foldable baby bath 'Flexi Bath,' using branded videos featuring a well-known television host to showcase its unique functionality. Furthermore, GRAPE created a campaign video for the newly released high-end deluxe stroller 'Xplory X Signature,' featuring a model admired by MZ generation moms, showcasing the product's value in a luxurious daily lifestyle.
 
By executing influencer campaigns to the specific target audiences of each product, GRAPE successfully increased brand trust and likability, contributing to the development of the brand's trending image.