OUR WORK

Digital Campaigns & SNS Channel Management

THE EXECUTION

GRAPE PR & Consulting has effectively overseen the official Instagram channel (@stokkekorea) for the premium baby products brand Stokke Korea.
 
Alongside the contents to enhance brand and product recognition—such as announcing diverse product launches and new offerings by Stokke Korea—GRAPE is progressively extending engagement with key audiences focused on pregnancy, childbirth, and childcare, accomplished through lifestyle content that aligns with relevant seasonal issues.
 
In successful collaboration with the fashion magazine 'Vogue,' GRAPE produced fashion model lookbooks and motion graphic videos to promote the introduction of Stokke Korea's signature stroller line, the 'Xplory X.' This initiative not only heightened consumer interest in the new product but also effectively conveyed its value through distinctive marketing approaches.
 
Furthermore, GRAPE strategically boosted Stokke Korea's product exposure through targeted ad campaigns on various social media platforms, resulting in an impressive 46% annual follower growth. This success stemmed from diverse campaigns, including viral activities with KOLs.