OUR WORK

Brand Exhibition: <My Perfect Moment>

THE EXECUTION

GRAPE PR & Consulting successfully organized the first brand exhibition of Germany's No. 1 premium kitchenware, WMF 'My Perfect Moment' in Korea. 
 
The WMF brand exhibition was hosted at the Cheongdam-dong Gallery Won, to offer Korean consumers a distinctive brand encounter with WMF- a brand rich in beauty and artistic values accumulated over its 170-year history, transcending generations. Collaborating with Korean artists encompassing visual content producers, sculptors, media artists, composers, and more, GRAPE and WMF ingeniously transformed the brand's legacy into artistic creations.
 
Based on the brand slogan "Timeless Value of Every Moment in the Kitchen," the exhibition was structured around four distinct themes that resonate with kitchen experiences: ▲ moments of perfect preparation ▲ moments of happy cooking, and elegant dining ▲ moments of delightful conversation ▲ spaces where you can experience WMF's heritage, as if on a journey with fresh entertainment. With the addition of docent commentary and augmented reality (AR) content, the exhibition further enriched visitors' convenience and enjoyment, along with exclusive exhibition merchandise.
 
This exhibition has generated enthusiastic responses from various industry experts, media outlets, influencers, and general consumers, all of whom eagerly participated in the event.