OUR WORK

Corporate & Brand PR

THE EXECUTION

GRAPE PR & Consulting is in charge of PR for ISOI, a natural functional cosmetics brand.
 
Based on the brand philosophy of emphasizing the importance of full ingredient disclosure and prioritizing good ingredients, it conducts activities such as media PR, new media content collaboration, and media seeding that actively utilize the product identity. In 2023, it launched PR activities to continuously highlight the 10-year No.1 position of the brand’s flagship product, Blemish Serum, at Olive Young, strengthening its position as a mega-hit brand. In 2021, it successfully carried out the launching of ISOI’s premium Purple Tea brand Teafference.
 
It is also actively expanding collaborations with influencers and key media to increase the brand’s awareness and contact points with media and consumers.