OUR WORK

Brand IMC Campaign

THE EXECUTION

GRAPE PR & Consulting has been running various IMC campaigns for Dongkook Pharmaceutical (DKpharm).
 
The "Companion Campaign" is a social contribution initiative led by Feramin Q, a menopause treatment for women, and Censia, designed to alleviate symptoms of venous circulation disorders. This campaign provides accurate information about managing health issues in middle-aged women. It particularly emphasizes enhancing psychological well-being and preventing and managing venous circulation disorders through regular "walking" activities. This program has grown into a flagship healing program of DKpharm. It has been held at locations with exceptional natural environments such as Nami Island in Chuncheon, Bukhansan Dulle-gil, Ansan Jarak-gil in Seoul, Namsan Circular Road, and the National Arboretum.
 
The "Thank Your Parents" is a prominent PR initiative by Insadol Plus, offering participants a chance to express their gratitude to their parents through both online and offline events. This program has garnered positive feedback from consumers, enabling them to contemplate the significance of "孝 (Hyo, moral obligation to parents) Campaign" and extend well wishes for their parents' health. In collaboration with the Social Welfare Center for the Elderly Living Alone, GRAPE also allocated and sponsored 'Hyo boxes' for the elderly individuals living alone, matching the number of letters received during the campaign.
 
GRAPE is actively engaged in campaign planning, participant recruitment, on-site support, and PR activities, ensuring the smooth execution of each program. 
Additionally, a photo event as part of the "Know Your Disease (KYD) Campaign" is organized to effectively communicate the importance of DKpharm's diverse range of general drug brands and the necessity of disease management.