OUR WORK

YouTube Channel Management

THE EXECUTION

GRAPE PR & Consulting is operating Social media channels for LS Mtron.
 
As the agricultural field is rapidly changing to digital, online marketing is becoming more active in the agricultural machinery industry, which used to be dominated by offline marketing. In response, GRAPE PR & Consulting is conducting close communication with consumers through LS Mtron’s blog and YouTube operation, and expanding the brand base to young farmers.
 
LS Mtron runs a blog with topics on agriculture and product information, broadening the contact point with the 2030 target. It also has a YouTube channel and produces promotional videos and user manual videos for LS Mtron’s flagship product MT7, which became an opportunity to increase consumer awareness and promote LS Mtron as a leading company with forward-looking agriculture technologies. In particular, it has solidified its position as a brand that leads agricultural innovation by producing viral videos that highlight LS Mtron’s core technologies such as autonomous work and K-Turn, and promotional videos for major products.
 
In addition, it conducted a 10,000 YouTube subscriber achievement event and spread the message of the company that draws a new paradigm of agriculture by expanding the contact point with the 2030 target.