OUR WORK

Corporate & Brand PR

THE EXECUTION

GRAPE PR & Consulting takes charge of domestic public relations for the British luxury sports and supercar brand, McLaren.
 
McLaren is employing a comprehensive PR approach, integrating both online and offline strategies, to emphasize its brand identity as a supercar with strong performance based on F1.
 
GRAPE has significantly contributed to strengthening McLaren's image through strategic PR initiatives, including events like the Artura Track Day, GT Art Car Unveiling, Media Drive Day, and participation in the Goodwood Festival. Additionally, it has spotlighted collaborative ventures with global brands like TUMI, Bowers & Wilkins, and APL, effectively heightening awareness and broadening McLaren's consumer base. Through various channels and automotive media, GRAPE has facilitated opportunities for experiencing the brand, showcasing McLaren's distinctive dynamics and cutting-edge technology.
 
GRAPE PR & Consulting will continue to deliver McLaren's distinct value through strategic PR activities.