OUR WORK

Digital Campaigns & SNS Channel Management

THE EXECUTION

GRAPE PR & Consulting has effectively managed the official Instagram account (@amazfitkorea) of Amazfit Korea, a global corporate brand under Zepp Health that specializes in smart wearables, particularly smartwatches.
 
By strategically unveiling new products and a diverse range of smartwatch lineups, GRAPE maximized the exposure of AMAZFIT products and the inflow of landing sites by creating content and executing targeted advertisements utilizing the distinct attributes of each social media platform.
 
GRAPE also produced branded content for each product through collaborations with sports and IT YouTubers. They conveyed the selling points of Amazfit products in a consumer-friendly language through marketing activities in partnership with various professional outdoor KOLs such as those focused on hiking, running, camping, cycling, and within the fashion industry.
 
In addition, we planned a styling challenge event to promote the launch of the new GTR mini, and used Instagram's co-creation function to collaborate with influencers, recorded more than 130,000 content reach, and spread the product's core message, "fashionable and powerful smartwatch".