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Research Consulty Services for the University of Aberdeen to Go into Korean Market
Date 2015-01-16 오후 6:28:49 Client University of Aberdeen

GRAPE PR & Consulting has provided research consultancy services for the Univerity of Aberdeen(UA) located in Britain. Before the opening of the University of Aberdeen in Korea, We had conducted market research to understand prospective customers’ needs and develope the data on educational environment in Korea. And some depth interviews and FGI(Focus Group Interview) had been conducted with several the people concerned over government, academia, and business circles.
As a result, we could figure out meaningful information on government regulations and its support policies, the selection standards when advancing gradute school, Korean’s awareness on Universities in Britain, and competitive situation among other Universities in Korea.
GRAPE PR & CONSULTING provided a valuable information related to establishing the university in Korea by finding insights from substantive discussions.