GRAPE PR & Consulting had consulted crisis management and updated the risk management manual for Sports TOTO. Sports TOTO is government-sponsored sports betting business approved to help support the Korea Sports Promotion Foundation.
Sports TOTO is vulnerable to mange its brand-image because of its negative reputation of gambling business based on speculative deals and some incidents such as celebrities/general people’s gambling addiction. Along with that, its potential crisis from media and consumers is getting bigger as internet environment rapidly changes.
GRAPE PR & Consulting had successfully provided the issue management manual by inferring exisiting and latent crisis factors from rapidly changing atmosphere.
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